Category: branding

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  The Death of the Generic Hotel

  AI, branding, distribution, hotel marketing

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  Hotel Distribution Is Not Black and White

  affiliate marketing, branding, direct bookings, distribution, hotel marketing

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  Luxury Hotels Are Clear About Who They Are.

  affiliate marketing, AI, branding, direct bookings, distribution, hotel marketing, luxury hotels

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  Why “Direct Bookings” Is the Wrong Conversation — and the Right Outcome

  AI, branding, direct bookings

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  A Look at Brands: a&o hostels

  branding, renovations & revamps

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  Discovery Is No Longer Neutral

  AI, branding, direct bookings

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  Meaning is the new marketing.

  AI, branding, direct bookings

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  Why More Hotel Brands Don’t Create Clarity — They Destroy It

  AI, branding

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  Why Independent Hotels Should Think Twice Before Joining a Soft Brand

  AI, branding, direct bookings, distribution

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  The Independent Hotel Renaissance: How AI Is Actually Bringing Back the Soul of Travel

  AI, branding, direct bookings, distribution