Category: direct bookings

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  AI Didn’t Break the OTA Model — Yet.

  affiliate marketing, AI, direct bookings, distribution, hotel marketing

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  Hotel Distribution Is Not Black and White

  affiliate marketing, branding, direct bookings, distribution, hotel marketing

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  Luxury Hotels Are Clear About Who They Are.

  affiliate marketing, AI, branding, direct bookings, distribution, hotel marketing, luxury hotels

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  The Return of the Travel Agent. Or Did They Never Really Leave?

  affiliate marketing, direct bookings, distribution, hotel marketing, social media

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  Dear Distribution Platforms: This Is Not Another OTA. This Is a New Vertical.

  affiliate marketing, AI, direct bookings, distribution, hotel marketing, social media

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  Affiliate marketing for hotels: a distribution channel hiding in plain sight

  affiliate marketing, direct bookings, distribution

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  Why “Direct Bookings” Is the Wrong Conversation — and the Right Outcome

  AI, branding, direct bookings

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  Discovery Is No Longer Neutral

  AI, branding, direct bookings

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  Meaning is the new marketing.

  AI, branding, direct bookings

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  Why Independent Hotels Should Think Twice Before Joining a Soft Brand

  AI, branding, direct bookings, distribution